14 yearsbuilding
$100+ millionin influencer spend managed
8+ billionviews driven
1 companyexit
Building things that interest me
Discomorphism
- Coined May 17, 2026
- Named the trend with a one-word joke about Spotify's new disco-ball app icon
- Brands piled on within days (Ramp, Vercel, GitHub, MetaMask, Cash App, Figma and more)

Your AI Lunch Guy
- Shipped April 2026
- 1:1 lunches in SF where I help you build your first AI agent workflow, hands on
- Built the whole thing solo in 5 days with AI tools
Over a decade of building 🔧
AI-Native Builder & Advisor
Apr 2025 – Present
After 9 years building Pixly, I stepped back to focus on family. Now I'm building with AI, advising founders and chasing a toddler around SF.

Pixly
Mar 2017 – Apr 2025
Gustav and I started Pixly to bring performance marketing's accountability to influencer marketing. We bootstrapped it from 2 founders to 8-figure ARR, and it was acquired in June 2022.

ironSource
Jan 2016 – Feb 2017
I led enablement and training through the Supersonic and ironSource merger, then moved up to Sr. BD manager, coaching associates and building playbooks. It's also where Gustav and I started on Pixly.

Supersonic
Jul 2013 – Jan 2016
I joined a small SF team about a year behind on mobile and spent my days signing and growing app publishers, adding up to more than $10M in revenue. By the ironSource merger we were the leading rewarded video mediation platform.

Pocket Change
Dec 2011 – Jun 2013
I was the fifth hire at a startup backed by Google Ventures and First Round Capital, signing app developers and managing people for the first time. The team took it past 1M daily active users.

InMobi
Oct – Dec 2011
The job I moved to SF for, and my crash course in mobile advertising at the world's largest independent mobile ad network back then.
Before startups, there was racing 🏎️

2004 – 2010
Formula BMW
At 15 I was one of 12 drivers from North America picked to earn a formula car license in Valencia, Spain. Then 2 seasons of Formula BMW USA, including F1 weekends at Indianapolis and Montreal.
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2001 – 2005
SuperKartsUSA
I started karting at 12, then raced the SKUSA ProMoto Tour in the Junior 80cc shifter class while still in high school (6-speed gearboxes, 100+ mph) and was 2004 Rookie of the Year.
Read the storySay hi.
If you're working on something interesting (or just want to grab a coffee in SF), I'd love to hear from you.



