Hey, I'm Race 👋🏻
I co-founded Pixly and now I'm
playing with AI in San Francisco.

Race Johnson building Pixly with a teammate

Playing with AI and seeing what sticks.

14 yearsbuilding

$100+ millionin influencer spend managed

8+ billionviews driven

1 companyexit

Building things that interest me

Discomorphism

Coined May 17, 2026
Named the trend in a tweet about Spotify's new disco-ball app icon
Brands piled on within hours — Ramp, Vercel, GitHub, MetaMask, ElevenLabs, Cash App, Figma, and more

Your AI Lunch Guy

Shipped April 2026
1:1 lunches where I help you build your first AI agent workflow, hands on
Built the entire business in 5 days using AI

Over a decade of building 🔧

AI-Native Builder & Advisor

Now

Apr 2025 – Present

After nearly a decade building Pixly, stepped back to focus on family. Now building AI products, investing in founders, and chasing a toddler around SF.

Pixly

Mar 2017 – Apr 2025

Co-founded Pixly to bring performance marketing's accountability and precision to influencer marketing. Fully bootstrapped. Scaled from 2 people to 8-figure ARR. Acquired in June 2022.

ironSource

Jan 2016 – Mar 2017

Supported the Supersonic/ironSource integration, then got promoted to lead a growing sales team. Built onboarding programs and scalable outreach playbooks. This is where I met my future co-founder Gustav.

Supersonic

Jul 2013 – Jan 2016

Joined a booming ad tech company focused on monetization and user acquisition for mobile apps. Generated over $10M in revenue by closing and scaling high-value publishers. Helped position Supersonic for its merger with ironSource.

Pocket Change

Dec 2011 – Jun 2013

Fifth hire at an early-stage startup backed by Google Ventures and First Round Capital. Built scalable outreach systems, hired and led a small sales team, and helped scale the user base to over 1M DAUs.

InMobi

Oct – Dec 2011

First job after moving to SF. Crash course in mobile advertising at the world's largest independent mobile ad network.

Before startups, there was racing 🏎️

2004 – 2010

Formula BMW

Selected as one of 20 nationally ranked karting drivers to earn a Formula BMW racing license in Valencia, Spain. Raced internationally, competing against future F1 drivers like Nico Hülkenberg.

Read the story

2000 – 2005

SuperKartsUSA

Started racing karts at 12. Competed nationally in the premier 80cc shifter class — karts hitting 100 mph with 6-speed gearboxes. Traveled the national ProMoto Tour while still in high school.