About

I co-founded Pixly in 2017, scaled it to tens of millions in ARR, and led it through acquisition in 2022. After nearly a decade of building Pixly, I stepped back to focus on what’s next.

No formal training and no playbook. I moved to San Francisco in 2012 and figured it out as I went. Since then, I’ve built a successful business and managed hundreds of millions in influencer marketing spend. This site is where I share what I’ve learned—about business, marketing, and the things that keep me curious.

Before Pixly, I worked at ironSource, a large digital ad network with hundreds of employees. Before that, I was the 5th hire at Pocket Change, an early-stage startup we scaled to 30 people before realizing we didn’t have product-market fit. Two completely different worlds—both shaped how I build.

Fun fact: I was named after a Jonny Quest character and spent my teenage years racing Formula BMW.

Things I’m proud of

• Co-founded Pixly in 2017 with a vision to redefine influencer marketing.
• Bootstrapped from day one, scaling without outside capital.
• Pioneered the performance-driven influencer marketing model, creating a new category in the space.
• Built a tech platform for more efficiency with a leaner team.
• Grew revenue from $0 to tens of millions in ARR.
• Scaled from 2 to a lean and agile team of 14 employees.
• Pixly was acquired by Acceleration (ACC) in June 2022.
• Successfully transferred responsibilities to the incoming team to confidently take over operations.

What I Write About

I write from experience—10+ years of building, scaling, and figuring things out. Some of my favorite topics:

• Starting & Growing Businesses – I’ve built and sold a company, and learned plenty the hard way.
• Influencer Marketing – I ran hundreds of millions in influencer marketing spend.
• Productivity & AI – Always looking for ways to optimize, automate, and reclaim time.

I’m 36, based in San Francisco, where I live with my wife, Tessa, and our daughter, Summer.